Testing a new market mechanism to support integrated landscape management: Landscape labeling

One facet of the CEWG’s work is to explore innovative market mechanisms to support integrated landscape management. Inspired by certification programs, several of our partners have become interested in developing a landscape-scale standard for production. We call it a “landscape label.” While interest in developing landscape-level standards for agricultural production is growing, our work is some of the first to engage producers in at the landscape level in developing their own standard for a landscape label and putting it to the test. As you’ll see from the report, establishing a landscape label is a lot of work and presents many challenges. However, partners in Lari landscape, in Kenya, and Mbeya landscape, in Tanzania, are continuing to test and refine this approach to marketing their products.

To learn more about our approach to developing a landscape label, read the full report here, as well as the case study that documents the experiences of our partners in Mbeya. You can also find summary of the project in this blog post.